MUTABOR BUSINESS CARDS by Mutabor Design for Mutabor Design

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MUTABOR BUSINESS CARDS

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Industry Credit Cards, Business equipment & services, Corporate Image
Media Design & Branding
Market Germany
Agency Mutabor Design
Art Director Kirsten Kaselow
Released October 2010

Credits & Description

Category: Logo Design
Advertiser: MUTABOR DESIGN
Product/Service: BUSINESS CARDS
Agency: MUTABOR DESIGN
Date of First Appearance: Oct 1 2010
Entrant Company: MUTABOR DESIGN, Hamburg, GERMANY
Creative Direction: Sven Ritterhoff (Mutabor Design)
Art Direction/Design: Kirsten Kaselow (Mutabor Design)
Design: Rasmus Bruning (Mutabor Design)
Design: Susanne Weber (Mutabor Design)
Design: Alexandra Fukazawa (Mutabor Design)
Media placement: Mutabor Busines Cards - Mutabor Corporate Design - 01.10.2010

Describe the brief from the client
Mutabor is derived from Latin and means ‘I’m going to change’. The design agency stands for permanent change through innovation. We wanted to communicate this principle in a simple yet meaningful corporate design.

Describe the challenges and key objectives
The idea:
Change through colours as an expression of transformation.
The basis:
The agency has three units which are named after colours of the media on which the design is carried out:
white; for the design on the blank, or white, sheet of paper – the Corporate Design Unit. black; for the design in the black room – the Brand Architecture Unit.
silver; for the design on the ‘silver screen’, or movie screen – the Moving Pictures Unit.

Describe how you arrived at the final design
The process: I’m going to change white, black & silver.

Each Mutabor employee changes the media through their personal creative work, and ultimately also their unit. So every Mutabor employee can seek out his or her own colour – and make a personal transformation of the unit colour. Every business card is printed in an individual colour and given hand-crafted edge colouring. In this way white becomes, say, green, black becomes violet or silver, or sometimes even orange. This means that every card carries its own personal message, which is simultaneously that of the agency: I’m going to change. Nothing remains the way it seems to be.

Give some indication of how successful the outcome was in the market
This principle of changing colours was also extended to the entire corporate design.