Mutabor Design Design & Branding PICTOGRAM FACE POSTER GERMANY by Mutabor Design

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PICTOGRAM FACE POSTER GERMANY

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Industry Consumer & Public services
Media Design & Branding
Market Germany
Agency Mutabor Design
Creative Director Axel Domke
Art Director Steffen Granz
Released October 2012

Credits & Description

Advertiser: GESTALTEN VERLAG / MUTABOR DESIGN
Agency: MUTABOR DESIGN
Category: Print and Poster Ads
Final Artwork: Susanne Weber (Mutabor Design Gmbh)
Creative Director: Axel Domke (Mutabor Design Gmbh)
Design: Stefan Mückner
Art Director: Steffen Granz (Mutabor Design Gmbh)
Project Manager: Birte Schumacher (Mutabor Design Gmbh)

Implementation
Typical national stereotypes in the form of playfully designed icons represent nice pictogram faces that invite viewers in a tongue-in-cheek way to express themselves using icons in cultural circles and languages that are foreign to them.Global understanding without words.

Client Brief Or Objective
Following the long-established best sellers Lingua Grafica and Lingua Universalis, we completed the third project in the global Lingua book series with Lingua Digitalis. To accompany the Lingua Digitalis book and website, a free Lingua Digitalis iPad app was also created, offering a number of fun features and a workshop with interactive lessons in addition to hundreds of icons.

Brief Explanation
To promote this unique compendium of a global language based on pictograms, we developed posters for bookshops and selected points of interest.