Mutek Design & Branding PERIOD by Baillat Cardell & fils

PERIOD

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Industry Shows, Events & Festivals
Media Design & Branding
Market Canada
Agency Baillat Cardell & fils
Released September 2011

Credits & Description

Category: Offline Digital Design
Advertiser: MUTEK MONTREAL
Product/Service: MUTEK MONTREAL
Agency: BAILLAT CARDELL & FILS
Agency: IREGULAR
Producer: (Quartier Des Spectacles)
Production Director: Louis-David Loyer
Technical Director: Olivier Ouellet


Artistic Direction And Design: Jean-Sebastien Baillat (Baillat Cardell & Fils)
Artistic Direction And Design: Guillaume Cardell (Baillat Cardell & Fils)
Interactive Designer: Daniel Iregui (Iregular)
Design: Catherine D'amours (Pointbarre)
Design: Lea Behr
Design: Vincent Raineri (Baillat Cardell & Fils)
Design: Melanie Martin (Baillat Cardell & Fils)
Design: Arthur Maserati (Baillat Cardell & Fils)
Mobile Front-End Development: Nicolás Herrera/Jaime Rivera 


Backend Development: Nicolás Herrera 


Max MSP Development: Thomas Thiery 


Flash Development/Flash Programming/Programming: Daniel Iregui 

 (Iregular)
Music/Sound: Jean-Sebastien Roux
Project Coordinator: Marie-Ève Méthot (Baillat Cardell & Fils)
Project Coordinator: Santiago Ramos (Iregular)
Media placement: Mutek Festival 2011 - UQAM Design Center, Montreal, Quebec, Canada - June 1st-5th, 2011
Media placement: Mutek MX 2011 - Mexico - October 28th-31st , 2011

Describe the brief from the client
Montreal’s MUTEK is a highly respected international festival of digital creativity and electronic music. Their spectrum of shows and events reflect leading edge concepts, music and technology. The festival's programme includes Extra_Muros, a series of outdoors artistic experiences that use the architecture of the city as a canvas for projection and public participation. Our mandate consisted of conceiving an interactive installation that would extend the experiential campaign developed for MUTEK 2011.

Describe the challenges and key objectives
Our challenge was to conceive a playful interactive installation exploring both visual and sound creation.

A further challenge was to develop a system to communicate with the public integrating the same graphic language developed for the MUTEK campaign. Our audience was culture-curious and tech-savvy, with an appreciation for digital art, electronic music, and technology. They were up to date with the latest music, fashion, digital trends and gear – and were therefore hard to impress as they have seen it all!

Time frame was the next challenge, as the project had to be conceptualised, produced and implemented within 3 weeks.

Describe how you arrived at the final design
Period was conceived as a multi-user, interactive, audio-visual sequencer. The installation extended the experiential campaign developed for MUTEK 2011. The project comprised a grid of 20 visual tiles, projected against the facade of UQAM Centre for Design. To play, users logged-in to a local network with their Smartphones. The system would assign each user a tile with a unique audio track and visual element. Depending on how users swung their phone, the audio track would increase, and the tile would scroll faster. All audio tracks were designed to synchronise, allowing up to 20 users to play and create together.

Give some indication of how successful the outcome was in the market
Over the 5 days of the festival over 1,000 people played with the installation, spending on average 10 minutes on site – becoming the most popular Extra_Muros installation. The resounding success and popularity resulted in Period being replicated for the Mutek Mexico 2011 edition. Period was the winner of the Applied Arts What Award and Graphica Grand-Prix 2011.