MySkoob Design & Branding EBOOKS - MYSKOOB by Strichpunkt

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Industry Electronic Devices & Home Appliances, Books
Media Design & Branding
Market Germany
Agency Strichpunkt
Released August 2011

Credits & Description

Category: Publications & Business Communications
Advertiser: MYSKOOB
Product/Service: EBOOKS
Design: (Strichpunkt Design)
Client: (MySkoob)
Media placement: Ebooks - Online - 01.08.2011

Describe the brief from the client
Brand positioning and eBook design for MySkoob.

Describe the challenges and key objectives
To publish classical literature in a contemporary format for tablet PCs.

Describe how you arrived at the final design
Text, photography and illustrations combine to form a high-quality product that creates a completely new reading experience for texts such as Romeo and Juliet, Moby Dick and Robinson Crusoe on tablet PCs like the iPad. This starts with the title: it spells out the name of the work’s hero – because on the Web, everyone is on first-name terms. Of course, alongside photo collages and typography, a great deal of emphasis was also placed on the design of the text, which has for a long time suffered a rather drab existence in eBooks.

Give some indication of how successful the outcome was in the market
With its innovative design standards, the start-up company got off to a flying start and subsequently stormed the eBook charts – Apple founder Steve Wozniak was one of the first fans.