RECYCLED CHRISTMAS WREATHS by Black River F.C. Johannesburg for Nando's

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RECYCLED CHRISTMAS WREATHS

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Industry Restaurants, Pubs & Bars
Media Design & Branding
Market South Africa
Agency Black River F.C. Johannesburg
Executive Creative Director Ahmed Tilly
Creative Director Vanessa Gibson
Art Director Sindiso Nyoni
Copywriter Nhlanhla Ncgobo
Designer Jono Garrett, Marli Heunis, Simone Rossum
Released October 2011

Credits & Description

Category: Temporary Retail
Advertiser: NANDO'S SOUTH AFRICA
Product/Service: FLAME GRILLED PERI-PERI CHICKEN RESTAURANTS
Agency: BLACK RIVER FC
Executive Creative Director: Ahmed Tilly (Black River FC)
Creative Director: Vanessa Gibson (Black River FC)
Art Director: Sindiso Nyoni (Black River FC)
Copywriter: Nhlanhla Ncgobo (Black River FC)
Designer: Marli Heunis (Black River FC)
Designer: Simone Rossum (Black River FC)
Designer: Jono Garrett (Black River FC)
Account Manager: Charlotte Pettifer (Black River FC)
Print Production: Laura Broccardo Schutte (Black River FC)
DTP Manager: Claus Hoffmann (Black River FC)
Printing: Gabby (Carbon D' Afreeque)
Manufacturing: Residents Of The (Sithandiwe Disabled Care Centre)
Media placement: Recycled Christmas Wreaths - In Store At ?? Nando's Restaurants - 00 Novemebr 2011

Describe the brief from the client
Our client, Nando’s South Africa are a chain of Flame Grilled Peri Peri Chicken family dine-in/take out fast food restaurants. They needed their usual in-store Christmas decorations for the highly competitive 2011 festive season.

Describe the challenges and key objectives
Nando’s advertising is well-known for its irreverent humour and its knack for making sharp commentary on the South African socio-political environment.

For Christmas, we wanted to do something more meaningful than the clichéd mistletoe and snowflakes that would be cluttering the South African shopping malls during the busy festive season.

We were inspired to stand out from the crowds with true Christmas spirit - by helping an impoverished community whilst making something special and environmentally conscious.

Describe how you arrived at the final design
We sourced reusable materials from re-purposed advertising billboards and had them cut into manageable strips.

We then commissioned residents of the Sithandiwe Disabled Care Centre (based in a Johannesburg township) to assemble the advertising scrap into our clients Christmas decorations.

With a bit of tinsel, old billboards were transformed into beautiful, eco-friendly festive wreaths.

Give some indication of how successful the outcome was in the market
This project was a great example of how possible it is to convert waste to wonder, and give back to the communities that support us.