Nastro Azzurro Design & Branding The Label of Tomorrow by Xister

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The Label of Tomorrow

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Industry Beers and Ciders
Media Design & Branding
Market Italy
Agency Xister
Creative Director Sarah Grimaldi
Released July 2017

Credits & Description

Category: Alcoholic Drinks
Media: Design
Brand: Nastro Azzurro
Agency: Xister
Geo: Italy
Advertising Agency: Xister, Italy
Managing Directors: Enzo Abbate, Riccardo Zamurri
Creative Director: Sarah Grimaldi
Deputy Creative Director: Valerio Di Giorgio
Client Director: Alessio Vincenzoni
Head of Strategy: Roberto Zappelli
Finance Director: Igino Troiani
New Business Development: Giovanni Russo
Design Director: Filippo Grossi
Head of Design Development: Andrea Mazzocchi
Controller: Alberto Strobbia
Published: July 2017
Synopsis:
Armarius is an Artificial Intelligence put at creative work to design a beer label for the Nastro Azzurro Brand.
We fed a machine-learning A.I. with the past label’s designs of the Nastro azzurro Beer. We also taught the algorithm how to write in Roman Capitals calligraphy style.
Then the robot made his proposal. The results it’s a label that resumes the whole brand’s history with a glance to the future.
The project have been developed to launch a new crowdfunding platform dedicated to young Italian talents.