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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency Gad' Design
Art Director Hugo Kovadloff, Paulo Gontijo
Released June 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: AGROGEN
Product/Service: NAT PRODUCTS
Date of First Appearance: Jun 20 2009 12:00AM
Entrant Company: GAD', Sao Paulo, BRAZIL
Executive Director: Luciano Deos (Gad)
Art Director: Hugo Kovadloff (Gad)
Art Director: Paulo Gontijo (Gad)
Media placement: Nat- Corporate Or Brand Identity Small Scale - Brazilian And Middle East Supermarkets - 2009

Describe the challenges and key objectives
1. Define a strategy and its value proposal for the entrance of chicken and pork based products in both national and international markets. 2. Create a relevant and memorable name expressing the defined brand strategy and that has the same meaning in many countries. 3. Develop identity and language expressing the strategy and which are able to identify and distinguish the brand, contributing to attraction and recognition by its audiences.

Describe the brief from the client
Define the strategy, name, language and identity for a new brand in the food segment.

Describe how you arrived at the final design
The idea of the outdoor market arose from the positioning 'Committed to being natural' and the directive 'Flavor and Health' as the inspiration for the new company’s name, language and symbol. Outdoor markets are full of colours, seasonings, aromas and fresh foods. This whole world is present in the identity of the Nat. brand, which has elements that reinforce the idea of a balance between 'Flavor and Health.'

Give some indication of how successful the outcome was in the market
The products went to the Brazilian and Middle East Markets with a high expectation. As we are talking about a very new product we don’t have actually information about how successful the outcome was in the market. The client, Agrogen, believe that the products came over the market in the right moment because Brazil and Middle East are growing at high rates and have a large space to be occupied.