EARTHQUAKE by Scholz & Friends Warsaw for Polish Humanitarian Action

EARTHQUAKE

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Industry Public awareness
Media Design & Branding
Market Poland
Agency Scholz & Friends Warsaw
Creative Director Jarek Wiewiorski
Art Director Karina Marczak
Copywriter Weronika Zarebska
Designer Sameer Kulavoor
Released August 2010

Credits & Description

Category: Illustration
Advertiser: POLISH HUMANITARIAN ACTION
Product/Service: NATURAL DISASTER AID
Agency: SCHOLZ & FRIENDS WARSAW
Date of First Appearance: Aug 11 2010
Entrant Company: SCHOLZ & FRIENDS WARSAW, POLAND
Creative Director: Jarek Wiewiórski (Scholz & Friends Warszawa)
Deputy Creative Director: Józek Dutkiewicz (Scholz & Friends Warszawa)
Art Director: Karina Marczak (Scholz & Friends Warszawa)
Copywriter: Weronika Zarebska (Scholz & Friends Warszawa)
Designer: Sameer Kulavoor
Media placement: Citylights - Warsaw, Cracow - 1st Of February 2011/ 4 Weeks

Describe the brief from the client
To raise awareness of the Emergency Club - a new initative of Polish Humanitarian Action.
To gather the helping funds which will be ready to use the very moment when disasters happen.

Describe the challenges and key objectives
Polish Humanitary Action established Emergency Club to help people in natural disaster stricken places as soon as possible. With regular membership fees PAH can react to situations, in which hours, minutes or seconds decide about life and death. Our work was to convice people to join the SOS Club before things even happen.

Describe how you arrived at the final design
To remind people how damaging nature can be, we gave the most common natural disasters their own character. That is why we created the vicious creature of the ruthless Tsunami challenging us to fight it. We gave the Emergency Club members a reason to be prepared and stay sharp to face-up the worst monsters of our times, which can strike at any second.

Give some indication of how successful the outcome was in the market
The campaign is still active and no final results are given yet.
We know however, that in the cities where outdoor was mounted,
local PAH branches got enough subscriptions funds to be able to help just minutes after the Japan disaster happened.

In the places where posters were displayed, the branches of Polish Humanitarian Action managed to gather enough funds to help just hours after.