365 – A YEAR IN THE SKULESKOGEN NATIONAL PARK by SE IDEA for COUNTY ADMINISTRATIVE BOARD OF VÄSTERNORRLAND

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365 – A YEAR IN THE SKULESKOGEN NATIONAL PARK

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Industry Books
Media Design & Branding
Market Sweden
Agency SE IDEA
Photographer Michael Engman
Released December 2010

Credits & Description

Category: Books
Advertiser: COUNTY ADMINISTRATIVE BOARD OF VÄSTERNORRLAND
Product/Service: NATURAL PARK
Agency: SE IDEA
Date of First Appearance: Dec 14 2010
Entrant Company: SE IDEA, Härnösand, SWEDEN
Art Director/Graphic Designer/Producer: Susanne Ekelund (SE Idea)
Text: Mats Wigardt (Freelance Journalist)
Photographer: Michael Engman (Engman Bild)
Translator: Leslie Walke (CommunicaAid)
Printing/Reprographics: (Prinfo Accidenstryckeriet)
Media placement: Book, Hard Cover - Book Shops, Höga Kusten World Heritage Museum Shops, The Skuleskogen National Pa - 14 December 1010

Describe the brief from the client
The Skuleskogen National Park is an extraordinary piece of nature in the heart of Höga Kusten World Heritage. Here you can experience coastal forest, height variations, bare rocks and faults in undisturbed condition.The land uplift is one of the highest in the world. Skuleskogen has been more accessible with its new entrances, better paths and information. Above all this, it also had this book dedicated to it.

Describe the challenges and key objectives
To create an unusual coffee table book expressing the true impact of this magical piece of nature, and make it possible for more and more people to experience. The main idea was to show the flow of contrasts and diversity, to express the Park from the inside of itself, as times flies. If the trees could talk…

The team visited Skuleskogen, often several times a month, in order to describe the seasonal changes.

Describe how you arrived at the final design
The concept of the book is the colouring of one special year among many in nature. The design plays with symbols of time, of numbers, of the graphic lines of every year in a trees life, and from one of those old diarys or guest books with wooden covers. The colours are taken from the significant light of every month experienced in the National Park. All together, the rich amount of photographs, the interviews, the visitors stories, the information and the graphic design wants to inspire people to visit.

Give some indication of how successful the outcome was in the market
The client was really satisfied. 5,000 copies of the book were printed. Before it was printed, 500 books were pre-ordered, and after the release at least 1, 000 more were sold and that's just the start. The media and press have given good reviews. The book is of great local interest.