NC GAMES SIGNAGE AND AMBIENCE-SETTING by Oz Design for NC Games

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NC GAMES SIGNAGE AND AMBIENCE-SETTING

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Industry Retail, Distribution & Rental companies
Media Design & Branding
Market Brazil
Agency Oz Design
Designer Victor Chiofolo, Bruno Villardo, Roberta Leal, Rafael Sola
Released February 2013

Credits & Description

Advertiser: NC GAMES
Agency: OZ ESTRATÉGIA + DESIGN
Category: Public Spaces
Designer: Bruno Villardo (Oz Estratégia + Design)
Design Director: André Poppovic (Oz Estratégia + Design)
Client Service Executive: Fernanda Barros (Oz Estratégia + Design)
Designer: Roberta Leal (Oz Estratégia + Design)
Graphic Production: Sônia Pimentel (Oz Estratégia + Design)
Designer: Rafael Sola (Oz Estratégia + Design)
Sculpture Of The Brand: Ricardo Dondici (Ricardo Dondici)
Designer: Victor Chiofolo (Oz Estratégia + Design)

Brief Explanation
Our challenge was to translate the company’s visual identity concept into the office signage and ambience in a way that, in addition to guiding routes, would create a rich brand experience. We needed to bring the brand’s elements into the project as to transport people into that universe while not renouncing the corporate appearance required to the business.

Client Brief Or Objective
NC Games is the largest Latin American company in the game distribution market. Following the expansion of the business into other areas, the former brand no longer expressed the company’s current moment. Outdated, it could not convey its values and the trust all consumers should recognize in the products with the NC Games seal. Looking to a complete image makeover, NC games sought us to develop both its new brand as the ambience and signage at its head office, as to underscore the company’s new moment.

Outcome
The project has been very well accepted by the stakeholders, that loose some time interacting with the 'logo sculpture' and get really thrilled by the floor. The innovative ambiance has undoubtedly marked the new enterprise's phase, and people easily recognize it just by entering the lounge.

Implementation
We started from the concept created to the brand to design the ambience. The video game console, infinity symbol and planets bring the universe of playfulness, fun, growth and strength of the company itself. Those elements were transported to the essence of the ambience through an immersion in the world of games and entertainment. At the reception, a large sculpture of the brand interacts with the audience, while playful furnishing and lit strips set the flow and remind of a game’s visual space. Concurrently, elements such as cold floors and the color gray maintain the required corporate look and feel.