Nebrija University Design & Branding MUSEUM OF FIRST SALARY by Bob Communications

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MUSEUM OF FIRST SALARY

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Industry Education
Media Design & Branding
Market Spain
Agency Bob Communications
Executive Creative Director Amabel Minchan, Jose Luis Alberola, Alberto Quirantes
Art Director Cristina Caballero, Jaime Azurmendi
Copywriter Roberto Fernandez, Mario D' Andrea, Curro Piqueras
Designer Roberto Fernandez, Mario D`andrea, Mon Quiñones, Jaime Azurmendi, Jaime Blanco
Account Supervisor Rafa Batalla
Illustrator Rocio Cañero
Released April 2012

Credits & Description

Category: Exhibitions & Live Events
Advertiser: NEBRIJA UNIVERSITY
Product/Service: NEBRIJA UNIVERSITY
Agency: BOB COMMUNICATIONS
President: César García (Bob)
Executive Creative Director: Amabel Minchán (Bob)
Executive Creative Director: José Luis Alberola (Bob)
Copywriter: Curro Piqueras (Bob)
Art Director: Cristina Caballero (Bob)
Managing Director: José Manuel Ruiz De Clavijo (Bob)
Account Executive: Rafa Batalla (Bob)
Designer: Jaime Azurmendi (Bob)
Designer: Mario Fernández (Bob)
Designer: Jaime Blanco (Bob)
Designer: Mon Quiñones (Bob)
Web: Julián Martínez (Bob)
Marketing: Juan Antonio Escarabajal (Nebrija University)
Marketing: Leire Nuere (Nebrija University)
Media placement: Temporary Exhibition - Galería Bat, Madrid - 19 April 2012
Media placement: Website - Internet - 19 April 2012
Describe the brief from the client
In Spain, unemployment among young graduates duplicates the European average. In these hard times, the Nebrija University wants to position itself as the ‘University of Employment’.
Describe the challenges and key objectives
To increase the enrolment over the last year.
Describe how you arrived at the final design
We created the Museum of the First Salary, a new museum in Madrid that exhibits the way our graduates will spend their first paycheck. In this way, we demonstrate publicly that the graduates in Nebrija University are actually working.
To include our museum within the cultural routes of the city, we had to create a museum entirely from scratch: from the audio guide to the gift shop. Each and every detail, as they are in the best museums, was reflected in the Museum of the First Salary.
Give some indication of how successful the outcome was in the market
We get 80% higher pre-enrolment quota compared to the last year. The appearance in the media raised the Nebrija University to the first place in preference for parents and students.
Following the success of the exhibition in Madrid, galleries of 12 Spanish cities have joined the tour of the Museum of the First Salary.
The Museum of the First Salary has become a long-term primary tool for public relations, and 350 different media reported the opening of the Museum of the First Salary, getting across the point that thousands of the youth have finally heard an optimistic message about their future employment.