Neenah Paper Design & Branding Character, 7 by Design Army

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Character, 7

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Industry Stationery
Media Design & Branding
Market United States
Agency Design Army
Creative Director Jake Lefebure, Pum Lefebure
Designer Eileen Tjan, Gabriela Hernandez, Sucha Becky, Will Dove
Released March 2016


LIA 2016
Design Client Promotion Bronze Winner

Credits & Description

Brand: Neenah Paper
Corporate Name of Client: Neenah Paper
Design Company: Design Army, Washington DC
Chief Creative Officer: Pum Lefebure
Creative Director: Pum Lefebure/Jake Lefebure
Art Director: Sucha Becky
Designer: Sucha Becky/Eileen Tjan/Will Dove/Gabriela Hernandez
Description of the Project:
Partnering with Neenah Paper to develop and design the third in a series of 3D paper promotions, we created five of today’s distinct consumer “characters” to showcase a multitude of Neenah Packaging papers and printing techniques. Each character represented a different demographic and branch of retail. Collectively the characters are The Digi-Generation, The New Shopaholic, The Artisan Crafters, The Savvy Socials and The Eco Evangelizers. Our intent was to show packaging as an extension of a brand’s character and can be a part of the brand’s experience to attract the target customer. The pieces were all packaged up in a textured custom designed attaché.