NEON SOUND by Kinetic Singapore for Neon Sound

NEON SOUND

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Industry Records & Cinema Production
Media Design & Branding
Market Singapore
Agency Kinetic Singapore
Art Director Lim Shue Pann, Linus Chen, Leng Soh
Photographer John Nursalim
Released January 2012

Credits & Description

Category: Logo Design
Advertiser: NEON SOUND
Product/Service: NEON SOUND
Agency: KINETIC SINGAPORE
Creative Director: Pann Lim (Kinetic Singapore)
Art Director: Linus Chen/Leng Soh/Pann Lim (Kinetic Singapore)
Photographer: John Nursalim
Media placement: Business Cards - Distributed To Clients And Potential Clients - 15 Jan 2012
Media placement: Letterhead - Distributed To Clients And Potential Clients - 15 Jan 2012
Media placement: Envelope - Distributed To Clients And Potential Clients - 15 Jan 2012
Media placement: CD - Distributed To Clients And Potential Clients - 15 Jan 2012
Media placement: CD Case - Distributed To Clients And Potential Clients - 15 Jan 2012

Describe the brief from the client
The agency was tasked with the creation of a corporate identity for a newly set up audio house.

Describe the challenges and key objectives
The corporate identity would have to stand out and catch the attention of the target audience (professionals in the advertising, media and production world).

Describe how you arrived at the final design

Building on the client's name, Neon, the design employs a palette of bright fluorescent colours juxtaposed against black, making them 'pop'. This colour play makes a strong visual statement and reinforces the 'Neon' branding, especially where the logo is in colour and the background is black. Composed of straight lines, the logo subtly alludes to neon light tubes too.

Give some indication of how successful the outcome was in the market
Good design stands out. Clients and potential clients love the entire branding and corporate identity of Neon.