NESPRESSO N'ART by Futurebrand for Nescafe

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NESPRESSO N'ART

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Industry Coffee, Tea, Breakfast Drinks
Media Design & Branding
Market United Kingdom
Agency Futurebrand
Creative Director Vincent Fichet
Released October 2010

Credits & Description

Category: Temporary Retail
Advertiser: NESTLÉ
Product/Service: COFFEE
Agency: FUTUREBRAND
Date of First Appearance: Dec 1 2010
Entrant Company: FUTUREBRAND, London, UNITED KINGDOM
Creative Director: Vincent Fichet (FutureBrand)
Strategy Director: Gauthier Boche (FutureBrand)
Media placement: Retail Concept - Paris, Miami & Barcelona stores - 1st December 2010

Describe the brief from the client
To bring to light the avant-gardism of Nespresso and proposed a new shopping experience.

Describe the challenges and key objectives
The aim of N-Art is to communicate the essence of the Nespresso brand values through an artistic re-interpretation of what Nespresso represents: coffee expertise, supreme quality, permanent innovation and award-winning design.

Describe how you arrived at the final design
Acting like a real luxury brand: becoming the muse of a contemporary artist. The constant search for innovation and passion for design have lead Nespresso to make connections within the art world. This project was born out of a collaboration with Manish Arora, a rising star of Indian fashion who has been celebrated in the last few years throughout the world as a renowned artist and fashion designer.

Give some indication of how successful the outcome was in the market
With a global roll-out of this concept, both Nespresso and the artist have received much acclaim for the collaborative and inclusive approach to design.