Net Servicos Design & Branding NOW by Gad' Design

NOW

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Industry Telecommunications Services
Media Design & Branding
Market Brazil
Agency Gad' Design
Designer Pedro Ortega
Released December 2010

Credits & Description

Category: Logo Design
Advertiser: NET SERVIÇOS
Product/Service: TELECOMUNICATION
Agency: GAD DESIGN
Date of First Appearance: Dec 18 2010
Entrant Company: GAD DESIGN, Sao Paulo, BRAZIL
FOUNDER AND PRESIDENT: LUCIANO DEOS (GAD)
STRATEGY MANAGER: RENATO SUTTI (GAD' BRANDING)
STRATEGY ANALIST: CAROLINA SACCO (GAD' BRANDING)
IDENTITY MANAGER: PAULO GONTIJO (GAD' BRANDING)
DESIGNER: PEDRO ORTEGA (GAD' BRANDING)
DESIGNER: NUBIA LIMA (GAD' BRANDING)
Media placement: specialized press/ direct mailing - São Paulo/ SP - April 26, 2011

Describe the brief from the client
Translate a new technology to the user through a concept of brand experience, that explores the quality of fiber optics, autonomy, and choice.

Describe the challenges and key objectives
Creating the positioning, naming, and visual identity of a brand for NET’s
video on demand service, a technology that enables customers
to watch programs and movies as they wish.

Describe how you arrived at the final design
The selected name refers to and reflects upon the immediacy of choice, time control, and the beginning of a new era of Brazilian television. The brand was built with movement, volume, color, and signature sound, enabling the exploration of all that the digital universe has to offer, and enhancing the individuality of each user.

Give some indication of how successful the outcome was in the market
NOW was launched for millions of pay-TV customers, with over 2000 hours of attractions in various genres, with exclusive content in high definition. Until the end of 2011, the service will be available for all users in Brazil.