Neue Schonhauser Film Design & Branding 205-ZIMMER DER ANGST by WEAREFLINK

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205-ZIMMER DER ANGST

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Industry Publishing, streaming & media
Media Design & Branding
Market Germany
Agency WEAREFLINK
Director Weareflink
Released August 2011

Credits & Description

Category: Broadcast Design and Graphics Incl. Animation
Advertiser: NEUE SCHÖNHAUSER FILM
Product/Service: NEUE SCHÖNHAUSER FILM
Agency: WEAREFLINK
Director: Weareflink (Weareflink)
Creative Lead: Lasse Clausen (Weareflink)
Creative Lead: Martin Hess (Weareflink)
Executive Producer: Andreas Lampe (Weareflink)
Motion Design Artist: Lasse Clausen (Weareflink)
Motion Design Artist: Martin Hess (Weareflink)
Motion Design Artist: Carol Gruner (Weareflink)
Camera: Torben Kliefoth (Weareflink)
Media placement: Screening - Festival - March 13-2012

Describe the brief from the client
The brief was quite open as the producers and director wanted to give us as much freedom as possible to create the title sequence for Room 205. However we wanted to find something that would be pick up on a key ingredient of the film.

Synopsis of the film: What happened in Room 205? Why has no one lived there for over a year? Katrin couldn't care less: the 19-year-old student has landed a room in the dorm, and that means freedom. Freedom from home and her over-protective father. The semester is just beginning, and it's time to make new friends, go to parties, have sex, and, of course, go to classes. Then, strange things happen in her room, and she begins to understand why no one had wanted to move into Room 205 previously.

Describe the challenges and key objectives
We wanted to create a sequence that intrigued the audience as to what is about to come and create anticipation of what the liquid is all about. We really wanted to create the visuals as much in camera as possible to integrate well with the film. A film that takes it suspense and horror not from a VFX extravaganza but by good story telling.

Describe how you arrived at the final design
A strange black liquid plays an important role in the movie. We wanted it to be the key visual of the title sequence. After we saw the movie it was quite obvious that we had do as much as possible in camera and not to computer generate it to match the style of the movie. The movie is not VFX driven so we kept the Typo animation and the CG parts of the sequence at a minimum.

Give some indication of how successful the outcome was in the market
A title sequences is no influence on the success of a movie. None the less we have received a lot of response to the final product of our title sequence.