Neumeister Design & Branding NEUMEISTER - 5 YEARS OF PERFORMANCE by Neumeister

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NEUMEISTER - 5 YEARS OF PERFORMANCE

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Sweden
Agency Neumeister
Creative Director Peter Neumeister
Art Director Sonya Dyakova
Copywriter Tor Bergman
Illustrator Jonas Bergstrand
Released September 2011

Credits & Description

Category: Self Promotion
Advertiser: NEUMEISTER
Product/Service: CREATIVE AGENCY
Agency: NEUMEISTER
Creative Director: Peter Neumeister (Neumeister Strategic Design)
Production Manager: Helene Mellander Holm (Neumeister Strategic Design)
Art Director: Sonya Dyakova
Illustrator: Jonas Bergstrand
Copywriter: Tor Bergman
Media placement: Book - Give Away - 15 September 2011

Describe the brief from the client
The task was to create a book to celebrate Neumeister after 5 years in business as a design agency.

Describe the challenges and key objectives
The idea was to tell the story of Neumeister and how it all started. What it takes to make design that really works, and of course feature some of Neumeisters most proud work - all in a humoristic and playful manner.

Describe how you arrived at the final design

To make design that really works. The skills you need. The sacrifices it takes. Marvel at the similarities between this magnificent trade and the world of the circus. Meet the strongman, the Flying Bodoni Brothers, the Princess of the Skies, the fearless lion tamer and all the others you need to make a truly great show.

Give some indication of how successful the outcome was in the market
The publication has increased major recognition and resulted in new assignments.