New Yorkers Against Gun Violence/ NYAGV Design & Branding Sign Their Yearbook [image] 6 by Volt

Sign Their Yearbook [image] 6

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Industry Against violence
Media Design & Branding
Market Sweden
Agency Volt
Creative Director Daniel Vaccino
Art Director Linus Bronge, Oskar Pernefeldt
Copywriter Linus Bronge, Oskar Pernefeldt
Released October 2016


D&AD 2017
Media Use of Pr Wood Pencil

Credits & Description

Agency: Volt Stockholm
Client: New Yorkers Against Gun Violence
Art Director/Copywriter: Linus Bronge
Art Director/Copywriter: Oskar Pernefeldt
Client Manager: Maria Sandberg
Production Manager: Gabriela Brandén
Film Editor: Staffan Kjellvestad
Assistant Film Editor: Simón Ubeira
Photography: United Frog Studios
Pr Consultants: 500
Music: Singsing
Digital Designer: Per Sturesson
Creative Director: Daniel Vaccino
It’s American tradition to sign each other’s yearbook at the end of high school, but the reality is that over 2000 children die every year as a result of gun related violence before they get a chance to. Together with New Yorkers Against Gun Violence we created “Sign Their Yearbook”, which centers around a physical yearbook in honour of all the students that never got the chance to be in one. The signatures collected on a campaign website were printed in the book and handed over to the US Congress as an official petition to strengthen the gun laws.