Nextel Design & Branding NEXTEL BRAND VIDEO by Landor New York

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Industry Telecommunications Services
Media Design & Branding
Market United States
Agency Landor New York
Creative Director John Besford
Designer Laura Mango
Released September 2011

Credits & Description

Category: Broadcast Design and Graphics Incl. Animation
Advertiser: NEXTEL
Creative Director/Motion Graphics: Brittnell Anderson (Landor Associates)
Senior Designer: Carolyn Ashburn (Landor Associates)
Creative Director: John Besford (Landor Associates)
Director Of Implementation: Jo Clarke (Landor Associates)
Designer: Laura Mango (Landor Associates)
Executive Director/Consumer Insights: Susan Nelson (Landor Associates)
Program Director: Lynn Ritts (Landor Associates)
Associate Client Director: Persis Shroff (Landor Associates)
Execuive Director/Brand Engagement: Thom Wyatt (Landor Associates)
Media placement: Live Action Video - Internal Employee Audience (6 Countries) - 1 September 2011

Describe the brief from the client
Create a brand film that captures the spirit of the new brand and identity.

Describe the challenges and key objectives
Show the brand in a dynamic, engaging way to highlight its appeal to various customer segments.

Describe how you arrived at the final design
The 'connector' arrows are a key component to the Nextel brand and come from the new Nextel identity. By featuring people interacting with this element in real life, we show how Nextel is focused on their customers, and what matters most to them.

Give some indication of how successful the outcome was in the market
The film received loud applause at the company-wide brand launch event held across 6 countries. The idea has inspired additional applications, such as social media, advertising and photography within all of the local markets (Argentina, Brazil, Chile, Mexico, Peru and US headquarters).