Nextel Design & Branding NEXTEL LAUNCH VIDEO by Landor New York

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Industry Telecommunications Services
Media Design & Branding
Market United States
Agency Landor New York
Creative Director John Besford
Illustrator Geoff Mcfetridge
Released September 2011

Credits & Description

Category: Broadcast Design and Graphics Incl. Animation
Advertiser: NEXTEL
Creative Director/Motion Graphics: Brittnell Anderson (Landor Associates)
Senior Designer: Carolyn Ashburn (Landor Associates)
Creative Director: John Besford (Landor Associates)
Executive Director/Consumer Insights: Susan Nelson (Landor Associates)
Program Director: Lynn Ritts (Landor Associates)
Associate Client Director: Persis Shroff (Landor Associates)
Illustrator: Geoff McFetridge (Geoff McFetridge)
Media placement: Illustrated Video - Internal Employee Audience (6 Countries) - 1 September 2011

Describe the brief from the client
Create a film to kick off the company-wide brand launch event held across 6 countries (Argentina, Brazil, Chile, Mexico, Peru and US headquarters).

Describe the challenges and key objectives
The film should capture the excitement and energy of the day, and build anticipation for the new brand.

Describe how you arrived at the final design
Illustration enabled us to tell a more diverse story to reflect the broad Latin American market. The drawings capture how people use Nextel in their lives in a compelling and expressive way.

Give some indication of how successful the outcome was in the market
Give some indication of how successful the outcome was in the market. The film received loud applause at the brand event.