HUMAN & NATURE by 4UATRE for Nicolas Hulot Foundation

HUMAN & NATURE

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Industry Environmental & Animal Issues
Media Design & Branding
Market France
Agency 4UATRE
Released April 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: NICOLAS HULOT FOUNDATION
Product/Service: ENVIRONMENTAL AWARENESS
Agency: 4UATRE
Date of First Appearance: Apr 1 2009 12:00AM
Entrant Company: 4UATRE, Paris, FRANCE
Senior Partner / Managing Director: Gregori Vincent (4uatre)
Senior Partner / Managing Director: Antoni Bellange (4uatre)
Senior Partner / Managing Director: Bertrand Reguron (4uatre)
Chief project: Victorine Censier (4uatre)
Managing Director: Cécile Ostria (Fondation Nicolas Hulot)
Communication Director: Claire O'Meara (Fondation Nicolas Hulot)
Editor Director: Sophie Lepinay (Fondation Nicolas Huot)
Media placement: Brand Identity - Web, Event, Intern, Edition, Print - Avril 2009

Describe the challenges and key objectives
The goal of the foundation: The foundation chose to maintain good communication among members and the wider public by setting up an effective communication system. A new approach is required, the foundation chose to develop a new valuable identity universe and communication plan. The challenge was to preserve the aim of the original identity, and build a new concept around some key words (essential, pure, clear, simple), usable and reliable.

Describe the brief from the client

Nicolas Hulot foundation works to protect and improve the environment for public benefits and help society to understand the critical challenges in the 21 century. In 2009, the Nicolas Hulot foundation increased communication to enhance wider participation by sending strong and sincere messages about the emergency of environmental matters.

Describe how you arrived at the final design
The creation of a new type design and identity universe required a new relevant, engaging, stylish, innovative and effective visual identity and graphic chart. We were attached to explore the main idea «eye planet» and custom type design for a variety of communication tools and applications. The concept was: Chapter II Evolution The creation of a new type design and identity universe required a new relevant, engaging, stylish, innovative, effective visual identity and graphic chart. The challenge was to preserve the aim of the original identity and build a new concept around some key words (essential, pure, clear, simple), usable and reliable.

Give some indication of how successful the outcome was in the market
The new identity was supported by employees in spite of the real attachment to the original logo design. While the market‘s perception is that the new identity expresses a more appropriate message.