HUMAN & NATURE by 4UATRE for Nicolas Hulot Foundation

HUMAN & NATURE

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Industry Environmental & Animal Issues
Media Design & Branding
Market France
Agency 4UATRE
Released January 2010

Credits & Description

Category: Typography
Advertiser: NICOLAS HULOT FOUNDATION
Product/Service: ENVIRONMENTAL AWARENESS
Agency: 4UATRE
Date of First Appearance: Feb 1 2010 12:00AM
Entrant Company: 4UATRE, Paris, FRANCE
Senior Partner / Managing Director: Gregori Vincent (4uatre)
Senior Partner / Managing Director: Antoni Bellanger (4uatre)
Senior Partner / Managing Director: Bertrand Reguron (4uatre)
Chief Executive: Victorine Censier (4uatre)
Managing Director: Cécile Ostria (Fondation Nicolas Hulot)
Communication Director: Claire O'Meara (Fondation Nicolas Hulot)
Editor Director: Sophie Lepinay (Fondation Nicolas Hulot)
Media placement: Typeface - Web, Event, Intern, edition, print - Avril 2009

Describe the challenges and key objectives
The goal of the foundation : The foundation chose to maintain good communication among members and the wider public by setting up an effective communication system. A new approach is required; the foundation chose to develop a new valuable identity universe and communication plan. This new identity has to be inspired by the last logo design, some keys words (essential, pure, clear, simple), usable and reliable.

Describe the brief from the client

Nicolas Hulot foundation works to protect and improve the environment for public benefits and help society to understand the critical challenges in the 21 century. In 2009, Nicolas Hulot foundation increased communication to enhance wider participation by sending strong and sincere messages about the emergency of environmental matters.

Describe how you arrived at the final design
The chosen key strategy was to redefine the foundation's image shifting from one identified by only one message to one with a real vision of the future. The new visual profile was developed in an effort to be much more efficient and consistent. That's why we created a block mark against a simple logo design. The specific type design is a main part of the new identity. Original form letters are unique, round, mineral, natural and express at the same time the idea of solidity, strength and flexibility.

Give some indication of how successful the outcome was in the market
Result: The new identity was supported by employees in spite of the real attachment to the original logo design. While the market‘s perception is that the new identity expresses a more appropriate message.