Nike Design & Branding 600K BOOK by F/Nazca Saatchi & Saatchi Sao Paulo, Saatchi & Saatchi Los Angeles

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600K BOOK

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Industry Sportswear, Athletic Footwear & Accessories
Media Design & Branding
Market Brazil
Agency F/Nazca Saatchi & Saatchi Sao Paulo
Creative Director Fabio Fernandes, Alexandre Soares, Eduardo Lima
Art Director Alexandre Soares, Fabricio Brambatti
Agency Saatchi & Saatchi Los Angeles
Creative Director Fabio Fernandes, Alexandre Soares, Eduardo Lima
Art Director Alexandre Soares, Fabricio Brambatti
Released September 2010

Credits & Description

Category: Books
Advertiser: NIKE
Product/Service: 600K CHALLENGE
Agency: F/NAZCA SAATCHI & SAATCHI
Date of First Appearance: Nov 1 2010
Entrant Company: F/NAZCA SAATCHI & SAATCHI, São Paulo, BRAZIL
Creative Directors: Fabio Fernandes/Eduardo Lima/Alexandre Soares (F/Nazca Saatchi & Saatchi)
Art Directors: Alexandre Soares/Fabricio Brambatti (F/Nazca Saatchi & Saatchi)
Head of Art: João Linneu (F/Nazca Saatchi & Saatchi)
Photographers: Caio Guatelli/Daniel Kfouri (F/Nazca Saatchi & Saatchi)
Art Buyer: Edna Bombini (F/Nazca Saatchi & Saatchi)
Typographers: Jomar Farias/Leandro Ferreira/Robson De Vitto (F/Nazca Saatchi & Saatchi)
Account: André Gustavo/Saulo Sanchez/Natalie Gruc (F/Nazca Saatchi & Saatchi)
Planners: Fernand Alphen/Bertrand Cocallemen/Utymo Oliveira (F/Nazca Saatchi & Saatchi)
Advertiser's Supervisors: Tiago Pinto/Guilherme Glezer (Nike)
Media placement: Book - Distributed to organizers and runners of Nike 600K Challenge - November 2010

Describe the brief from the client
We created a book that chronicles the Nike 600K race.

Describe the challenges and key objectives
The challenge was to create a piece that could show the feelings and the emotions of the runners and a event as big as Nike 600K Challenge. The intention was to turn 600K Book into a memory to the organizers and participants of the event.

Describe how you arrived at the final design
The idea of the book's cover came from the graphite – used on the body of the runners as tattoos – during the race. The 600k Book's contents showed peculiar and striking moments of the event in a plastic form.

Give some indication of how successful the outcome was in the market
The Nike 600K race, which was held in 2010, took 3 days and involved 260 runners that covered the distance between São Paulo and Rio de Janeiro.