Nike Design & Branding PRO COMBAT UNIFORMS by R/GA New York

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Industry Sportswear, Athletic Footwear & Accessories
Media Design & Branding
Market United States
Agency R/GA New York
Creative Director Al Patton
Producer Zach Newcomb
Released September 2010

Credits & Description

Category: Online Digital Design
Advertiser: NIKE
Product/Service: APPAREL
Agency: R/GA
Date of First Appearance: Sep 1 2010
Entrant Company: R/GA, New York, USA
Entry URL:
Creative Director: Al Patton (R/GA)
Art Director/Visual Design: Diego Aguilar (R/GA)
Senior Interaction Designer: Lee Gordon (R/GA)
Senior Flash Developer: Ryan Wang (R/GA)
Flash Developer: Brian Krebs (R/GA)
Producer: Zach Newcomb (R/GA)
Quality Assurance Engineer: Jane Yang (R/GA)
Media placement: Website - - September 1, 2010
Media placement: Interactive Kiosks - Various Locations - September 1, 2010
Media placement: Print - Various Publications - September 1, 2010

Describe the brief from the client
In college football, uniforms are sacrosanct. They represent the legacy of the men who have spilled blood defending the team colours on the field. To even consider changing them is borderline heresy. Nike faced a challenge in redesigning the top 10 college football programs’ sacred colours to be worn at the annual game against their most bitter rival.

Describe the challenges and key objectives
When advancements in performance technology are literally changing the game, how do you embrace the future while staying respectful of the past?

Describe how you arrived at the final design
With Nike Pro Combat, fans get closer than ever with an immersive feature that showcases every innovative detail of the new uniforms. To tell the story in the digital landscape, we created an experience that explained the historical inspiration behind each of the 10 team uniforms. A simple click took fans through an interactive technology overview into the next generation benefits of the new uniforms. The interface provided a head-to-toe breakdown of the new performance featured packed into each speciality uniform. As part of the integrated campaign, the uniform designs drove other media, including posters, kiosks, and in-store displays.

Give some indication of how successful the outcome was in the market
The feature resulted in the largest spike in visitors to over the entire year. At launch, the site traffic surged from 10,000 visits to about 425,000. From the previous year, Nike Pro Combat Uniforms garnered 92% more “likes,” a 117% increase in post views, and 102% more comments on Facebook