Nike Design & Branding Badge of Honor [image] 1 by Wieden + Kennedy Shanghai

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Badge of Honor [image] 1

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Industry Sportswear, Athletic Footwear & Accessories
Media Design & Branding
Market China
Agency Wieden + Kennedy Shanghai
Executive Creative Director Ian Toombs
Creative Director Shaun Sundholm, Terence Leong
Art Director Max Pilwat, Timothy Cheng
Copywriter Wei Liu
Released June 2017

Awards

ADC Awards 2018
Advertising Direct / Wildcard - Campaign BRONZE CUBE

Credits & Description

Category: Fashion
Media: Design
Brand: Nike
Agency: Wieden + Kennedy
Geo: China

Executive Creative Director: Ian Toombs
Creative Directors: Terence Leong, Shaun Sundholm
Art Directors: Timothy Cheng, Max Pilwat
Copywriter: Liu Wei
Designers: Deer Sheng, John Yao
Executive Producer: Bernice Wong
Producer: Fang Yuan
Assistant Producer: Juni Zhu
Digital Producer: Angela Liu
Editor: Leon Yan
Head of Integrated Production: Jacob Lincoln
Senior Planner: Leon Lin
Account Manager: Chuck Xu
Account Executive: Xueer Ren
Business Director: Dino Xu
Project Manager: Nicole Bee
Business Affairs: Jessica Deng, Kathy Zha
Production Manager: Vic Zhang
Digital Imaging Artist: Changqing Lee
FA Artists: Austin Hu, Stone Xue
Published: June 2017
AGENCY Wieden+Kennedy / Shanghai + Amanacliq / Shanghai + Passion Pictures / New York + Brand New School / Los Angeles
ART DIRECTOR: Max Pilwat / Timothy Cheng
WRITER: Wei Liu
CHIEF CREATIVE OFFICER: Susan Hoffman / Colleen Decourcy
CREATIVE DIRECTOR: Terence Leong / Shaun Sundholm / Ralph Karam
DESIGNER: Deer Sheng / John Yao
ILLUSTRATOR: Wassim N/a / Pete Sharp / Lili Des Bellons / Stevie Gee
PRODUCTION COMPANY:
Amanacliq / Shanghai
Passion Pictures / New York
Brand New School / Los Angeles
Le Cube / Sao Paulo
DIRECTOR: Mariano Fernandez Russo / Tom Bunker / Brumby Boylston
PRODUCER: Edie Zhang
AGENCY PRODUCER: Bernice Wong / Yuan Fang / Juni Zhu / Angela Liu / Jacob Lincoln / Austin Hu / Stone Xue
CREATIVE TEAM: Leon Lin / Chuck Xu / Xueer Ren / Dino Xu / Nicole Bee / Jessica Deng / Kathy Zhan
DIGITAL ARTIST / MULTIMEDIA: Changqing Lee
EDITOR: Leon Yan
EXECUTIVE CREATIVE DIRECTOR: Ian Toombs
PRODUCT MANAGER: Vic Zhang
PUBLISHER:
Nantong City YOJO Medical Products Co., Ltd. / Nantong
Shanghai Yu Kai Packaging Materials Co., Ltd. / Shanghai
SOUND DESIGNER: Ryan West
SOUND PRODUCTION COMPANY:
Green United Music / Shanghai
LISTEN Studio / Shanghai