NIKE ZERO INTOLERANCE by Kolle Rebbe Hamburg for Nike

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NIKE ZERO INTOLERANCE

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Industry Sportswear, Athletic Footwear & Accessories
Media Design & Branding
Market Germany
Agency Kolle Rebbe Hamburg
Account Supervisor Nic Heimann
Released October 2010

Credits & Description

Category: Logo Design
Advertiser: NIKE
Product/Service: NIKE FOOTBALL
Agency: KOLLE REBBE
Date of First Appearance: Oct 4 2010
Entrant Company: KOLLE REBBE, Hamburg, GERMANY
Creative Direction/Copywriter: Florian Ludwig (Kolle Rebbe)
Art Direction/Design/Typographer/Creative Direction: Joerg Dittmann (Kolle Rebbe)
Account Supervisor: Nic Heimann (Kolle Rebbe)
Final Artwork: Maik Spreen (Kolle Rebbe)
Media placement: Label, Collection - International Matches, Press Conferences - Since October 2010

Describe the brief from the client
Development of a name and logo for an initiative by Nike Football appealing for more respect and tolerance in stadiums. Kick off: A press conference in Berlin’s Niketown to mark the EURO 2012 qualifying match between Germany and Turkey in October 2010.

Describe the challenges and key objectives
Developement of a label (name + logo) that can be used over several years at any international match with Nike teams participating.

Describe how you arrived at the final design
A typographic visualisation of the name developed for the initiative: Zero Intolerance. Clear, simple, bold.

Give some indication of how successful the outcome was in the market
National press coverage of the Berlin launch event and a buzz in the German and Turkish football communities. The Zero Intolerance label and matching collections will be used at further national team matches throughout Europe.