Nike Design & Branding NIKE TEAM SPORTS by R/GA New York

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Industry Sportswear, Athletic Footwear & Accessories
Media Design & Branding
Market United States
Agency R/GA New York
Creative Director Tara Greer, John White
Released April 2011

Credits & Description

Category: Online Digital Design
Advertiser: NIKE
Product/Service: NIKE TEAM SPORTS
Agency: R/GA
Technology Team Lead/Solutions Architect: Ben Sosinski (R/GA)
Senior Flash Developer: Ben Zhou (R/GA)
Flash Developer: Brian Krebs (R/GA)
Lead Animator: Chad Yapyapan (R/GA)
Technical Director: Christian Rauh (R/GA)
Senior Product Developer/Technical Architect: Chuck Genco (R/GA)
CG/Motion Production Manager: Gerta Xhelo (R/GA)
Flash Developer: Hector Larios (R/GA)
Director Of Analytics: Heidi Miller (R/GA)
Senior Interaction Designer: Imran Sobh (R/GA)
Creative Director: John White (R/GA)
Creative Director/Digital Studio: Kirill Yeretsky (R/GA)
Flash Developer: Kyle Aurand (R/GA)
Executive Creative Director/CG & Motion Supervisor: Mark Voelpel (R/GA)
Tech Team Lead Release Manager: Nauman Hafiz (R/GA)
Senior Visual Designer: Noelle Newbold (R/GA)
Senior Open Standards Developer: Shane Dacosta (R/GA)
Creative Director: Tara Greer (R/GA)
Senior Flash Developer: Thaylin Burns (R/GA)
Art Director/3D: Wing Luo (R/GA)
Media placement: Website - Online - 1 June 2011

Describe the brief from the client
The colours a team takes to the field become legacy, and it’s big business for apparel companies. however, for decades, coaches and uniform dealers toiled with an antiquated sales process involving catalogue binders and limited choices. Nike asked us to bring the uniform customisation process to 21st-century digital.

Describe the challenges and key objectives
The main challenge was to modernise an antiquated, analogue design process. Key objectives included creating a truly beautiful builder with hyper-realistic avatars, and an intuitive design user experience.

Describe how you arrived at the final design
Nike Team Sports is a platform that gives coaches, team members, and dealers an intuitive, dynamic experience where they can easily design, customise, share, and interact. The customisation builder lets any team create the perfect uniform for game day. After designing a uniform, stakeholders can weigh in on the design in the Team Space feature. Dealers can package design choices as a pdf to share with coaches and team members for review as well.

Give some indication of how successful the outcome was in the market
With Team Sports, creating the perfect team uniform is as simple visiting the site. Team Sports has transformed the industry in the process, making the design process dynamic, social, and shareable.