Nikkei Design & Branding An Experiment of the Imagination, 4 by Dentsu Inc. Tokyo

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An Experiment of the Imagination, 4

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Industry Shows, Events & Festivals, Newspapers
Media Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Yoshihiro Yagi
Art Director Chihiro Kato
Copywriter Marina Danjo
Designer Chihiro Kato, Yumi Fukuyoshi
Production Tyo drive
Released September 2016


One Show 2017
Design Promotional: Promotional Items - Single Or Series Bronze

Credits & Description

Agency: Dentsu Inc.
Client: Nikkei Inc.
Director: Ryosuke Sone
Motion Designer: Ryosuke Sone
Motion Designer: Naomi Okamura
Motion Designer: Yuri Munakata
Motion Designer: Kosuke Takahashi
Motion Designer: Shintaro Murakami
Motion Designer: Kyo Nishiyama
Web Director: Kuniyuki Nakamura
Web Director: Nodoka Sudo
Sound Designer: Kotaro Maruhashi
Designer: Yumi Fukuyoshi
Designer: Chihiro Kato
Art Director: Chihiro Kato
Creative Director: Yoshihiro Yagi
Copywriter: Marina Danjo
Producer: Masashi Igarashi
Producer: Haruki Uchida
Producer: Yuta Harasawa
Printer: Emiko Kawashima
Printer: Masakazu Takamatsu
Planner: Hajime Yakushiji
Production Company: TYO drive, Tokyo
The Hoshi Award is a literary award celebrating scientific creativity. Our design expressed the bountiful imagination of scientific thinking. We formed a simple graphic inspired by the movement of various objects and arranged them to represent a beautiful world of science. The arrangement became the award’s identity.
The design was subsequently employed for use on various promotional materials. On the official website and SNS, 30 short animations were released to further communicate the worldview of this award. One animation was uploaded everyday during the application period of one month. This attempt successfully established a closer connection between the award and the applicants working on their submissions.