Ninki Design & Branding Rice Magic Sparkling Sake, 1 by Gtdi. Co. Ltd, Tokyo

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Rice Magic Sparkling Sake, 1

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Industry Alcoholic drinks & Tobacco, Vodka, Plastic bags, Containers, Packaging & Wrapping
Media Design & Branding
Market Japan
Agency Gtdi. Co. Ltd, Tokyo
Executive Creative Director Henry Ho
Designer Atsuhito Enoki
Illustrator Ulrica Hydman Vallien
Released May 2012


London International Awards 2012
Package Design Wines Bronze Winner

Credits & Description

Entrant: Gtdi. Co. Ltd, Tokyo
Rice Magic Sparkling Sake
Corporate Name of Client: Ninki Inc.
Client Account Director: Yujin Yusa
Executive Creative Director: Henry Ho
Design Company: Gtdi Co. Ltd
Designer: Atsuhito Enoki
Illustrator: Ulrica Hydman Vallien
Description of the Project
After the 2011 Tohoku earthquake and tsunami hit Japan many from the damaged area worked together to reconstruct their hometown.
Six sake companies from Tohoku produced a new line of sparkling sake 'Rice Magic' in hope to stimulate the economy and spirits of the people of Tohoku.
The works of the well-known Swedish glass artist Ulrica Hydman Vallien were used on the packaging design. The two main colors on the design, red and black, represent Japan and its undefeatable spirit. The bottles can also be used as flower vases as memorials to the disaster.