Nissan Design & Branding BUILT TO THRILL by TBWA\ London, TBWA\G1 Paris

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BUILT TO THRILL

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Industry Cars
Media Design & Branding
Market France
Agency TBWA\ London
Executive Creative Director Alasdhair Macgregor-Hastie - Associate
Photographer Luke Kirwan
Account Supervisor Celina Eude
Agency TBWA\G1 Paris
Released January 2012

Credits & Description

Category: Posters
Advertiser: NISSAN
Product/Service: NISSAN JUKE
Agency: TBWA\G1
Agency: TBWA\LONDON
Executive Creative Director: Alasdhair MacGregor-Hastie (TBWA\G1)
Art Director/Copywriter: Fabio Abram (TBWA\G1\TBWA\London)
Copywriter/Art Director: Braulio Kuwabara (TBWA\G1\TBWA\London)
Art Buyer/Producer: Louise Cripps (TBWA\G1\TBWA\London)
Art Buyer/Producer: Claire Delafons (TBWA\G1\TBWA\London)
Art Buyer/Producer: Trudy Waldron (TBWA\G1\TBWA\London)
Photographer: Luke Kirwan
Set Designer: Lindsay Milne
Set Building: Andy Knight
Advertiser's Supervisor: Arnaud Charpentier (Nissan)
Advertiser's Supervisor: Timothée Gazeau (Nissan)
Agency President: Ewan Veitch (TBWA\G1)
Account Supervisor: Celina Eude (TBWA\G1)
Account Manager: Eva Gotteland (TBWA\G1)
Media placement: X - X - JANUARY 2012

Describe the brief from the client
The Nissan Juke is a car with potential to become an icon in its category. A car uniquely inspired by extreme sports. We need a campaign that captures this spirit and builds a place for the Juke in the consumer's mind.

Describe the challenges and key objectives
How could we demonstrate the spirit and energy the Nissan Juke can bring to the driver?

Key objectives:
• Brand reappraisal and preference
• Deliver share of market
• Grow brand loyalty

Describe how you arrived at the final design
Nissan Juke is built to thrill. To create the Nissan Juke the engineers and designers at Nissan took inspiration from the world of action sports. And so did we to create the Juke ads. This print ad is an installation composed by 24 different objects from a motorbike to a dune buggy.
Give some indication of how successful the outcome was in the market. This print campaign has been relayed by several influential blogs, which highlighted the artistic performance this Juke installation was.

Give some indication of how successful the outcome was in the market
This print campaign has been relayed by several influential blogs that have highlighted the artistic performance this Juke installation was.