NOMA by Landor London for Co-operative Bank

NOMA

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Industry Retail, Distribution & Rental companies
Media Design & Branding
Market United Kingdom
Agency Landor London
Executive Creative Director Peter Knapp
Released March 2011

Credits & Description

Category: Consumer Services
Advertiser: THE CO-OPERATIVE GROUP
Product/Service: NOMA
Agency: LANDOR ASSOCIATES
Date of First Appearance: Mar 8 2011
Entrant Company: LANDOR ASSOCIATES, London, UNITED KINGDOM
Executive Creative Director: Peter Knapp (Landor Associates)
Client Director: Brad Doble (Landor Associates)
Client Director: Richard Taylor (Landor Associates)
Media placement: Visual Identity - Launch At MIPIM - 8 March 2011/Ongoing

Describe the brief from the client
The Co-operative Group has invested in a total regeneration of the land around its Manchester, UK, headquarters. The promise is to create a completely mixed-use area of regeneration in an underused area of the city.

The Co-operative Group briefed us to create a visual identity system and naming strategy for the re-development.

Describe the challenges and key objectives
The city of Manchester was the site of revolution in the textile industry, and was where Rutherford first split the atom. Importantly, this is also where the Co-operative Group grew from a small collective into one of the UK’s most successful and respected companies.

The visual identity had to be a symbol of the city and its people, a bold expression of the nature of the regeneration of the site. With layers of architecture and history intertwined, it had to express the diversity of activities that the area will support.

Describe how you arrived at the final design

At the heart of the identity is a strong recognizable wordmark, NOMA, an abbreviation of ‘North Manchester’ comparable to Tribeca or SoHo. NOMA breaks the norms of property development naming in the UK, combining Manchester’s heritage and modernity.

To NOMA is added the latitude of Manchester - 53°. Giving an immediate reference to its geographical location and a symbol for Mancunians to rally behind, as the area becomes a world-class venue. The wordmark may be used in an equally powerful shorthand version N53°.

Give some indication of how successful the outcome was in the market
As the NOMA brand system rolls out over time it can incorporate images and quotes that reference the rich history of the site but equally can accommodate the images and ideas that are about the future plans. The logo itself is designed to show a subtle progression from a slab serif character through to a serif character, alluding to a sense of progression.

NOMA launched to the public at MIPIM in Cannes 8-11 May 2011

The identity, with its interwoven and overlayed elements is a perfect expression of the strategy ‘Fabric of a New Society’.