THE OPTIMISTIC BROKEN BONE LOGO. by Lola Madrid for Nomad

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THE OPTIMISTIC BROKEN BONE LOGO.

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Industry Hobby, Sports equipment & Exercising Machines
Media Design & Branding
Market Spain
Agency Lola Madrid
Creative Director Eduardo Martinez Gil, Juan Sevilla, Angel Morales, Juan Pablo Christmann
Released April 2012

Credits & Description

Category: Logo Design
Advertiser: NOMAD SKATEBOARDS
Product/Service: NOMAD PRO MODELS 2012
Agency: LOLA/LOWE & PARTNERS
Excecutive Creative Director: Chacho Puebla (LOLA/Lowe & Partners)
Excecutive Creative Director: Jorge Lopez (LOLA/Lowe & Partners)
Creative Director: Juan Christmann (LOLA/Lowe & Partners)
Creative Director: Juan Sevilla (LOLA/Lowe & Partners)
Creative Director: Eduardo Martinez Gil (LOLA/Lowe & Partners)
Account Director: Daniele Ciccini (LOLA/Lowe & Partners)
Production: Marie Gilot (LOLA/Lowe & Partners)
Creative Advisor: Tura (LOLA/Lowe & Partners)
Postproduction: Gilberto Barros (LOLA/Lowe & Partners)
Media placement: Plaster Packaging - Stakeboards Stores - April 10 2012, May 10 2012

Describe the brief from the client
- To create a packaging for the new pro models Nomad skateboards.
- Make something unique as the boards are.

Describe the challenges and key objectives
To garner the teenagers attention. The world of skateboarding is full of competition. And you are competing again board brands, shoe brands, clothes brands, even sunglasses brands. So you must make something that will really stands out.

Describe how you arrived at the final design
The human body has 206 bones. So when you have a plaster, you don´t have a broken bone, you have 205 healthy ones.
That´s the thinking behind this packaging. Giving an optimistic point of view about injuries. Because alter all, injuries are part of the game.
And the moment you open a real plaster is magic, like opening a gift, the best gift ever, because you can go back to skateboarding.
We wanted skaters to feel exactly the same when they open this new board.
Go ahead man. Go try to land that trick again.

Give some indication of how successful the outcome was in the market
This was a huge success in the market. Everybody was talking about it across social media. The limited edition sold out in a week. And people are keeping this pack as a piece of art, and some don't even dare to open it yet.