Nonthavej Hospital Design & Branding BRAIN EXERCISE CALENDAR by Monday

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BRAIN EXERCISE CALENDAR

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Industry Hospitals, Healthcare facilities & Medical Services
Media Design & Branding
Market Thailand
Agency Monday
Associate Creative Director Thanawat Sakunnanthiphat
Creative Director Passapol Limpisirisan, Wiboon Leepakpreeda
Art Director Termsiri Pornsricharoenkul
Copywriter Nopharit Dusadeedumkoeng
Released March 2011

Credits & Description

Category: Calendars
Advertiser: NONTHAVEJ HOSPITAL
Product/Service: NONTHAVEJ HOSPITAL
Agency: MONDAY
Creative Director: Passapol Limpisirisan (Monday)
Creative Director: Wiboon Leepakpreeda (Monday)
Associate Creative Director: Thanawat Sakunnanthiphat (Monday)
Copywriter: Nopharit Dusadeedumkoeng (Monday)
Art Director: Termsiri Pornsricharoenkul (Monday)
Media placement: Gift For Customer - By Hand To Selective Customers - 1 March 2011

Describe the brief from the client
To build awareness of Nonthavej Hospital’s Alzheimer Treatment.

Describe the challenges and key objectives
When people get older, confusion and memory loss sometimes happen. These symptoms are the signs of Alzheimer's disease. However, we can prevent and decrease the risk of Alzheimer by keeping the brain exercised and the key to stimulate and exercise your brain is to calculate.

Describe how you arrived at the final design
So we designed the calendar to help you stimulate your brain; using basic calculating method, plus, minus, multiply, divided to calculate the date numbers. It makes you think bit by bit and day by day, so your brain will be exercised everyday.

Give some indication of how successful the outcome was in the market
Most people are enjoying exercising their brain daily, leading to an awareness of Nonthavej’s treatment.