Northwest Fim Forum Design & Branding A STORY WEATHER POSTER by Creature

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A STORY WEATHER POSTER

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Industry Shows, Events & Festivals
Media Design & Branding
Market United States
Agency Creature
Executive Creative Director Jim Haven, Matt Peterson
Creative Director Steve Cullen
Producer Stacy Mccaan, Christine Ogborn
Released December 2011

Credits & Description

Category: Posters
Advertiser: NORTHWEST FILM FORUM
Product/Service: CHILDREN'S FILM FESTIVAL
Agency: CREATURE
Creative Director: Steve Cullen (Creature)
Creature Director: Hemant Anant Jain (Creature)
Producer: Stacy Mccaan (Creature)
Producer: Christine Ogborn (Creature)
Executive Creative Director: Matt Peterson (Creature)
Executive Creative Director: Jim Haven (Creature)
Media placement: Promotional Poster - Northwest Film Forum - 20 December 2011

Describe the brief from the client
The North West Film Forum wanted to promote their Children’s Film Festival in Seattle and raise overall excitement levels about the event.

Describe the challenges and key objectives
The big challenge was to make kids and parents excited about the event. Over the years, it had become one of those events on the calendar not actively looked forward to.

Describe how you arrived at the final design
Seattle in January is dark, rainy and cold. We wanted to use the most ubiquitous symbol associated with this weather, umbrellas, and use them to get kids excited about the festival. We wanted to find a way to make kids think of the North West Film Forum and the excitement they found at the Children’s Film Festival, whenever they saw a colourful umbrella. At a broader level, we want to make NWFF a part of their lives, their memories and their nostalgia.

Give some indication of how successful the outcome was in the market
In words of our client: “People really liked them -- were wowed, in fact...we also had a fantastic attendance. Much more than previous years. But for me, the greatest value of the films, as for the rest of the design, was that sense of new maturity: we’ve arrived at the place where we want people to know that they have come to the right place”.