NUEVAS RIAS by CB'A GRAELL DESIGN SOLUTIONS for NUEVAS RIAS

NUEVAS RIAS

Pin to Collection
Add a note
Industry Alcoholic drinks & Tobacco, Business equipment & services, Corporate Image
Media Design & Branding
Market Spain
Agency CB'A GRAELL DESIGN SOLUTIONS
Executive Creative Director Carles Graell
Creative Director Xavi Oliva
Released June 2010

Credits & Description

Category: iii. Premium Brand
Advertiser: BEVELAND
Product/Service: NUEVAS RIAS
Agency: CB'A GRAELL DESIGN SOLUTIONS
Date of First Appearance: Jun 1 2010
Entrant Company: CB'A GRAELL DESIGN SOLUTIONS, Barcelona, SPAIN
Executive Creative Director: Carles Graell (CB'a Graell Design Solutions)
Creative Director: Xavi Oliva (CB'a Graell Design Solutions)
Account Director: Sandra Garcia (CB'a Graell Design Solutions)
Media placement: Bottle - Hospitality Sector - 1 June 2010

Describe the brief from the client
Beveland has decided to launch "Nuevas Rias", a range of orujos that aims to emphasize its Galician origins in a youthful manner.

Describe the challenges and key objectives
Heritage, tradition and modernity are the key values of this range. The design retains the symbol of the land, reinterpreting the codes from Galicia, adding impact and an indisputable quality to the product.

Describe how you arrived at the final design

The transparency plays an important role in the design due to the fact that it enables the different elements of the packaging to fuse together without minimizing its importance. A strong branding constituting of a typography of Gothic influences and a cross, symbolizing of the origin of these orujos.

Give some indication of how successful the outcome was in the market
Nuevas Rias is a product for the hospitality sector, which has been very well received thanks to the quality and presentation of the product.