PRESS KIT by BRAINBOX STRATEGIC DESIGN for O Boticario

PRESS KIT

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Industry Perfumes
Media Design & Branding
Market Brazil
Agency BRAINBOX STRATEGIC DESIGN
Creative Director Zeh Rodrigues
Copywriter André Konell
Designer Jeferson M. Silveira
Released October 2010

Credits & Description

Category: Publications & Business Communications
Advertiser: O BOTICÁRIO
Product/Service: FRAGRANCE
Agency: BRAINBOX STRATEGIC DESIGN
Date of First Appearance: Oct 15 2010
Entrant Company: BRAINBOX STRATEGIC DESIGN, Curitiba, BRAZIL
Head Creative Director: Renato Cavalher
Creative Director: Zeh Rodrigues (Brainbox)
Designer: Jeferson M. Silveira (Brainbox)
Copywriter: André Konell (Brainbox)
Graphic Production: Fausto Meira (Brainbox)
Account Manager: Patrícia Kobren
Account Manager: Fernanda Ribeiro
Media placement: Press Kit - Mailed to journalists - 15 October 2010

Describe the brief from the client
Zaad Amber is a new Boticário men’s fragrance with amber extract. The packaging is directly inspired by this stone’s attributes, such as transparency, colour and shape. These features highlight the perfume’s flask, allowing for light to pass through and ensuring a unique effect.

Describe the challenges and key objectives
To send a press kit to journalists, enhancing the perfume’s features.

Describe how you arrived at the final design
A box designed with a LED system, which is activated when the box is opened. The lights bring life to the flask, enhancing the perfume’s attributes.

Give some indication of how successful the outcome was in the market
52% of the journalists have written articles about the launching, with great remarks in the media. They were so charmed by the gift that they have highlighted not only the perfume, but also the special packaging in their articles.