THE VIGNERON by Alt Group Auckland for Oakfield Press

THE VIGNERON

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market New Zealand
Agency Alt Group Auckland
Copywriter Najib Corban, Brian Corban, Ben Corban, Dean Poole Alt Group
Designer Toby Curnow, Max Lozach, Tony Proffit Alt Group
Photographer Alistair Guthrie
Released September 2009

Credits & Description

Category: Books
Advertiser: OAKFIELD PRESS
Product/Service: PUBLISHERS
Agency: ALT GROUP
Date of First Appearance: Sep 1 2009 12:00AM
Entrant Company: ALT GROUP, Auckland, NEW ZEALAND
Creative Director: Dean Poole (Alt Group)
Designer: Max Lozach (Alt Group)
Designer: Tony Proffit (Alt Group)
Designer: Toby Curnow (Alt Group)
Photographer: Alistair Guthrie
Copywriter: Najib Corban
Copywriter: Brian Corban
Copywriter: Ben Corban (Alt Group)
Copywriter: Dean Poole (Alt Group)
Media placement: Book - Family and Friends - 1 September 2009

Describe the challenges and key objectives
The book was designed within a set of simple parameters; to fit within 100 pages, to be matter of fact and to be aesthetically sympathetic to its content.

Describe the brief from the client
To celebrate Najib Corban’s 100th year. Najib Corban is one of New Zealand’s wine industry pioneers. Despite losing his sight at an early age he worked a full working life as a Vigneron, a vineyard worker.

Describe how you arrived at the final design
It is an inventory of sorts documenting his life through metaphor, photographs of his tools and his poetry. It was published in conjunction with a limited edition magnum, dipped in blackboard paint and hand numbered in an edition of 100.

Give some indication of how successful the outcome was in the market
The project was produced for family and friends to acknowledge a life well lived.