ANTÔNIO LOBO ANTUNES SERIES by DUPLA DESIGN for OBJETIVA PUBLISHERS / ALFAGUARA

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ANTÔNIO LOBO ANTUNES SERIES

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Industry Books
Media Design & Branding
Market Brazil
Agency DUPLA DESIGN
Designer Fabiana Takeda
Released March 2010

Credits & Description

Category: Books
Advertiser: OBJETIVA PUBLISHERS / ALFAGUARA
Product/Service: BOOK SERIES
Agency: DUPLA DESIGN
Date of First Appearance: Mar 10 2010
Entrant Company: DUPLA DESIGN, Rio de Janeiro , BRAZIL
Design Director/Customer Relations: Ney Valle (Dupla Design)
Design Director: Claudia Gamboa (Dupla Design)
Designer/Images: Fabiana Takeda (Dupla Design)
Images: Paulo Paixão (Dupla Design)
Media placement: Book Series - Bookstores In Brazil - 10 March 2010

Describe the brief from the client
To develop an identity for all books written by Antônio Lobo Antunes to be published by Alfaguara in Brazil, creating the concept of collection, while following the strict criteria that the publisher has for all its unique covers, which, in themselves, resemble a collection.

Describe the challenges and key objectives
Firstly, we had to understand Lobo Antunes’s dense writing style, with sudden narrator changes, mixing thoughts and actions, past and present. It's a fragmented narrative marked by obsession and maze-like images, with an overall tone of claustrophobia and paranoia.
After, to create a unique, typical language that may take advantage of and interact with established identity patterns of Alfaguara-brand editions: all of the publisher’s covers are featured by a sort of "frame" and the criteria are so strict that there is a template for the books’ cover, spine and flaps with arrangement and typographic specifications for all elements.

Describe how you arrived at the final design
We assumed the actual Alfaguara frame that divides the visual field into two parts. This fragmented feature, in conjunction with other visual elements, was the guiding principle in the graphic design created.
For the surrounding area, we created a texture [which is colourful and common to all books] with the fragmented name of the author in a “decorative” typography - also a subtle tribute to Portuguese tiles.
In the area surrounded by the frame, collages of one or two pictures with unusual frames and overlays, create a dismal tone, as if they captured a moment in the history to come.

Give some indication of how successful the outcome was in the market
Pattern uniqueness. Collection within collection. Unit from fragmentation. The exhibition of Lobo Antunes’s books in specific bookstore niches and an increase in sales show that the graphic design’s goals were achieved.