Odyssey House Design & Branding BOOK SHELF by Contract Advertising India

BOOK SHELF

Pin to Collection
Add a note
Industry Book store
Media Design & Branding
Market India
Agency Contract Advertising India
Executive Creative Director Nima Dt Namchu
Designer Gurdev Singh Sidhu
Photographer Vikas Bhalla, Sunil Gupta
Released December 2010

Credits & Description

Category: Special Editions & Promotional Packaging
Advertiser: ODYSSEY
Product/Service: ODYSSEY BOOK STORE
Agency: CONTRACT ADVERTISING INDIA
Date of First Appearance: Dec 10 2010
Entrant Company: CONTRACT ADVERTISING INDIA, Gurgaon, INDIA
Associate Creative Director: Gurdev Singh Sidhu (Contract Advertising (India))
Executive Creative Director: Nima DT Namchu (Contract Advertising (India))
Chief Creative Director: Ravi Deshpande (Contract Advertising (India))
Photographer: Sunil Gupta (Sunil Gupta)
Photographer: Vikas (Contract Advertising (India))
Production Manager: Surjit Singh (Contract Advertising (India))
Event Manager: Jasveer Singh (One Event)
Designer: Gurdev Singh Sidhu (Contract Advertising (India))
Media placement: Carry Bag - Odyssey Book Stalls - 10 Dec 2010 To 16 Jan 2011

Describe the brief from the client
To have maximum footfalls during the annual sale.

Describe the challenges and key objectives
To attract booklovers to the Odyssey Annual Sale, during festival season when almost all bookstores are on sale.

Describe how you arrived at the final design
The first thing that strikes your mind when a sale is announced, is the fact that one can buy more books as they will be available at discounted prices. So we made our promotional carry bags to look like bookshelves filled with books.

Give some indication of how successful the outcome was in the market
The walking bookshelf caught attention and effectively advertised the sale. Our customers became our advertisers. Bookworms brought in more bookworms.