JAPAN BULLET INVITATION by Dentsu Inc. Tokyo for Dentsu

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JAPAN BULLET INVITATION

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Industry Shows, Events & Festivals, Business equipment & services, Corporate Image
Media Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Yasuharu Sasaki
Copywriter Haruko Tsuitsui
Designer Yo Kimura, Katsutoshi Hanada
Producer Hiroki Takasaki, Keiko Furuischi
Released April 2010

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: DENTSU
Product/Service: OFFICE OPENING/EXHIBITION
Agency: DENTSU
Date of First Appearance: Apr 21 2010
Entrant Company: DENTSU, Tokyo, JAPAN
Entry URL: http://interactive-salaryman.com/pieces/ti_e/
Senior Creative Director: Naoto Oiwa (Dentsu)
Creative Director: Yasuharu Sasaki (Dentsu)
Art Director/Designer: Yoshihiro Yagi (Dentsu)
Copywriter: Haruko Tsuitsui (Dentsu)
Producer: Hiroki Takasaki (Dentsu)
Producer: Keiko Furuischi (Dentsu)
Designer: Yo Kimura (Katachi)
Designer: Katsutoshi Hanada (Katachi)
Printing Producer: Takeshi Arimoto (Style Printing)
Media placement: Direct Mailing - 200 Mailings Business Partner - 14 April 2010

Describe the brief from the client
Design and produce a reception for the opening of the new Dentsu London office, and an exhibition of Japan’s latest advertising work as well as its culture and technology. The aim of the reception was to allow visitors to experience and enjoy what the exhibition had to offer.

Describe the challenges and key objectives
The design motif was the shuriken, a small star throwing weapon used by ninja, aiming to “pierce” the hearts of visitors with “sharp” creative ideas.The “origami shuriken” was intended to communicate speed, sharpness and precision, like a bullet.

Describe how you arrived at the final design
Made of two pieces of paper, it symbolized a powerful weapon in the world of advertising, to be realized by combining two elements, Tokyo and London, through Japan’s craftsmanship and technology. This was visually executed by the simple use of black and white. The use of bold diagonal lines in the background to communicate speed is a technique used in Japanese manga.

Give some indication of how successful the outcome was in the market
The event was a huge success and drew approximately 250 visitors in two days. The exhibition was well received and we received many offers from New York, Brazil, Hong Kong and Singapore.