Ofixpres Design & Branding BOOKS by Y&R Bogota


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Industry Stationery
Media Design & Branding
Market Colombia
Agency Y&R Bogota
Art Director Jaime Duque - Oscar Muñoz, Juan Sebastian Otoya
Copywriter Andrés Celis, Juan Camilo Valdivieso - Jorge Millan
Released December 2010

Credits & Description

Category: Posters
Advertiser: ASSENDA
Date of First Appearance: Dec 1 2010
Entrant Company: Y&R COLOMBIA, Bogotá, COLOMBIA
Creative Vice President: Mauricio Rocha
Creative General Director: Tito Chamorro
Creative General Director: Victor Osorio
Creative Director: Juan Camilo Valdivieso
Creative Director: Oscar Muñoz
Copywriter: Juan Camilo Valdivieso
Art Director: Oscar Muñoz
Art Director: Sebastian Otoya
Copywriter: Andres Celis
Media placement: Poster Series - Libraries, Books Store, Universities, Colleges - 1 December 2010

Describe the brief from the client
The client requested we depict students, speakers, professors and office workers picking out details of interest to them using the Ofixpress highlighter.

Describe the challenges and key objectives
Find a simple affordable and attention-grabbing way to show how Ofixpress highlighters were able to draw attention to those things that were most important to each particular person.

Set ourselves apart from other posters crammed with promotional gimmicks, prices, and food products, and render our posters attention-grabbers that nailed our point from the get-go.

Describe how you arrived at the final design
Working from the idea that “Not everybody reads the same thing”, we placed our posters in libraries, schools and universities referencing 3 different well-known books: Moby Dick, The Little Prince, and Don Quixote. The posters featured classical illustrations from the original books depicting the core concept of each one designed to draw out the various points of view individual readers lend a book. Each book had 5 consecutive variations ending with a final poster set up right next to the book being portrayed.

Give some indication of how successful the outcome was in the market
We were able to put together posters that interested readers so much that upon seeing them they turned into topics of conversation where people expressed their own take on the books.