Ofixpres Design & Branding PHRASES by Y&R Bogota


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Industry Stationery
Media Design & Branding
Market Colombia
Agency Y&R Bogota
Art Director Maria Fernanda Pinzon, Juan Sebastian Otoya
Copywriter Andrés Celis, Juan Camilo Valdivieso - Jorge Millan
Released March 2012

Credits & Description

Category: Posters
Advertiser: ASSENDA
Product/Service: OFIXPRES
Chief Creative: Mauricio Rocha (Young & Rubicam)
General Creative Director: Tito Chamorro (Young & Rubicam)
General Creative Director: Victor Osorio (Young & Rubicam)
General Creative Director: Julian Jaramillo (Young & Rubicam)
Creative Director: Juan Camilo Valdivieso (Young & Rubicam)
Copywriter: Juan Camilo Valdivieso (Young & Rubicam)
Copywriter: Andres Celis (Young & Rubicam)
Art Director: Maria Fernanda Pinzon (Young & Rubicam)
Art Director: Sebastian Otoya (Young & Rubicam)
Media placement: poster - Street - 12 march 2012

Describe the brief from the client
Approach students, writers, future writers, and young people to show them that reading together with Ofixpress highlighters is the best way to highlight what is most important to them.

Describe the challenges and key objectives
With a print campaign we wanted to explain how many things go unnoticed until someone points it out, there is always someone who by highlighting an idea makes it relevant on a global scale.

Describe how you arrived at the final design
We realised that many memorable phrases were spoken long before anyone made them famous. We chose 3 of these memorable quotes and, using 12 different characters, we illustrated situations where the same quote has been used throughout time.

Give some indication of how successful the outcome was in the market
The places where we placed our posters is very competitive for companies, concerts, promotions, plays, etc.
In the morning, you find a poster of a concert and, 10 minutes later, a poster of a promotion. Posters of Ofixpres were surprisingly surrounded by others, without interfering with Ofixpres' campaign.