Ogilvy Design & Branding DREAM BUBBLE by Ogilvy Cape Town

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market South Africa
Agency Ogilvy Cape Town
Executive Creative Director Chris Gotz
Art Director Jamie Mietz
Copywriter Peri Van Papendorp
Illustrator Am I Collective
Released May 2010

Credits & Description

Category: Posters
Advertiser: OGILVY
Product/Service: OGILVY
Date of First Appearance: May 30 2010
Executive Creative Director: Chris Gotz (Ogilvy Cape Town)
Copywriter: Peri van Papendorp (Ogilvy Cape Town)
Art Director: Jamie Mietz (Ogilvy Cape Town)
Illustrator: Am I Collective (Am I Collective)
Media placement: Poster - Advertising Colleges - November 2010

Describe the brief from the client
Ogilvy Cape Town needs talented junior copywriters.

Describe the challenges and key objectives
To entice creative minds from the best ad colleges in the country to apply at Ogilvy Cape Town first. To do this, we wanted to create the kind of poster that would speak to this very niche market about what excites them - ideas.

Describe how you arrived at the final design
We embarked on a poster campaign that went out to all advertising colleges and creative writing university students in the Western Cape. We chose to use a collection of illustration styles to represent all the different makes and models that ideas are conceived in.

Give some indication of how successful the outcome was in the market
The posters were very well received. We had over 50 applications and requests for internships, and two new junior writers were hired. Ogilvy Cape Town is perceived as one of the top ad agencies in the country to work for.