THE DEATH OF THE MOUSE 2.0 by Ogilvy & Mather Frankfurt for Ogilvy Germany

Adsarchive » Design & Branding » Ogilvy Germany » THE DEATH OF THE MOUSE 2.0

THE DEATH OF THE MOUSE 2.0

Pin to Collection
Add a note
Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Germany
Agency Ogilvy & Mather Frankfurt
Creative Director Helmut Meyer
Art Director Till Schaffarczyk
Released January 2010

Credits & Description

Category: Books
Advertiser: OGILVY GERMANY
Product/Service: ADVERTISING AGENCY
Agency: OGILVY FRANKFURT
Date of First Appearance: Jan 18 2010 12:00AM
Entrant Company: OGILVY FRANKFURT, GERMANY
Creative Director: Helmut Meyer (Ogilvy Frankfurt)
Art Director: Till Schaffarczyk (Ogilvy Frankfurt)
Grafic: Michael Helmle (Ogilvy Frankfurt)
Text: Lothar Müller (Ogilvy Frankfurt)
Art Buying: Christina Hufgard, Caroline Walczok (Ogilvy Frankfurt)
Photos: Corbis (Corbis Düsseldorf)
Production: Uschi Köbe (Ogilvy Frankfurt)
Production: Knud Schlaudraff (Ogilvy Frankfurt)
Account Management: Michael Fucks (Ogilvy Frankfurt)
Art Work: RedWorks, TAG (RedWorks, TAG Frankfurt)
Print: ColorDruck (ColorDruck Leimen)
Media placement: Book The Death Of The Mouse 2.0 - Art Directors, Graphic Designers, Photographer - 18.01.2010

Describe the challenges and key objectives
With this book we want to help art directors, graphic designers, photographers and clients. Every picture works as a memory hook for one keyboard shortcut and makes the use of the mouse less necessary.

Describe the brief from the client
Everyone who works with Photoshop and InDesign needs them: keyboard shortcuts. They are comfortable and increase working efficiency. But: There are so many of them.

Describe how you arrived at the final design
The book 'Mausetod 2.0' (Death of the Mouse 2.0) is already volume 2 in a book series which has dedicated itself of the complete extermination of the mouse.

Give some indication of how successful the outcome was in the market
The second volume of the 'Mausetod 2.0' book was a huge success. The book was used as a gift for job beginners, applicants, deserving employees, suppliers and friends of the agency and was distributed to top art-directors, clients and photographers. There is an incredible demand and we are thinking about a new edition.