Ogilvy Design & Branding OGILVY LOBBY by Ogilvy & Mather USA

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OGILVY LOBBY

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency Ogilvy & Mather USA
Released August 2011

Credits & Description

Category: Public Spaces
Advertiser: OGILVY
Product/Service: OGILVY
Agency: OGILVY & MATHER
Media placement: Reception lobby - Ogilvy - March 2011

Describe the brief from the client
Show everyone who comes here that this agency is different. Everyone – our people, our suppliers, our clients and hoped-for clients. And show them how that difference gives them an edge.

Describe the challenges and key objectives
What gives Ogilvy its competitive edge is its corporate culture. So the key objective is to show that.

The challenge is: how do you show corporate culture? Not just brag about it with more corporate speechifying, but make it real. Make people feel it.

And to make the challenge even bigger, how do you show it in the only place that everyone who comes to the agency will see, the lobby.

Describe how you arrived at the final design
The cornerstones of Ogilvy’s corporate culture were laid by the founder, David Ogilvy. They are what make Ogilvy Ogilvy today. The lobby tells that story with artifacts, anecdotes, examples and quotations.

Presented in this way, the story can involve both the visitor who passes through the lobby quickly and the one who spends ten or fifteen minutes. For our own people who see it every day, it is a handbook.

The brochure that explains what all the things in the lobby are serves as a presentation on Ogilvy’s corporate culture that visitors can carry away.

Give some indication of how successful the outcome was in the market

We emphasize our strong corporate culture when we pitch, and we think the lobby has helped us sell that. The office has been spectacularly successful at new business, doubling its size in the last two years.

In an anonymous survey, our people said Ogilvy is both a good place to work and different from other places where they’ve worked. Their experience here is the main reason for that, naturally, but we think the lobby design helps.

People in the lobby show that it tells an involving story. They study the displays, point things out to each other and ask questions.