Ogilvy Design & Branding OGILVY NOTES by Ogilvy & Mather New York

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OGILVY NOTES

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market United States
Agency Ogilvy & Mather New York
Art Director Bopit Mokthong, Giselle Guerrero
Released March 2011

Credits & Description

Category: Public Spaces
Advertiser: OGILVY
Product/Service: OGILVY
Agency: OGILVY NEW YORK
Executive Director/Creative Technology: Jordan Berkowitz (Ogilvy New York)
Marketing/Communications Manager: Salpi Mekhjian (Ogilvy New York)
Recruitment Coordinator: Merissa Goodrich (Ogilvy New York)
Art Director: Giselle Guerrero (Ogilvy New York)
Art Director: Bopit Mokthong (Ogilvy New York)
Chief Marketing Officer: Lauren Crampsie (Ogilvy)
Chief Creative Officer: Lars Bastholm (Ogilvy New York)
Executive Director/Digital Strategy/Innovation: Gavin Becker (Ogilvy New York)
Graphic Facilitator: Nora Herting (Image Think)
Graphic Facilitator: Heather Willems (Image Think)
Graphic Facilitator: Lilsa Sorsa (Image Think)
Graphic Facilitator: Ryan Robinson (Image Think)
Graphic Facilitator: Sunni Brown (Image Think)
Graphic Facilitator: Andrew Federman (Image Think)
Media placement: Temporary Exhibition - Conference Center - 11 March 2011
Media placement: Limited Edition Prints - Conference Center - 12 March 2011

Describe the brief from the client
The brief was simple: What role could Ogilvy play at SXSW that was unique and different from every other sponsor and agency?

Describe the challenges and key objectives
The objectives were to:
- Add value.
- Confound the expectations of those who know us or think they know us.
- Establish Ogilvy as a different kind of agency for many who are unfamiliar with who we are and what we do.
- Create opportunities to recruit and attract new business.
- Have some fun.
The challenge is that SXSW is a marketer’s paradise while simultaneously being a nightmare. The audience is highly valuable and intelligent, though sceptical of brands demanding their attention, of which there are many with significantly more money and physical exposure than Ogilvy.

Describe how you arrived at the final design
The delightful and complicated reality of the Ogilvy Notes designs is that they are composed in real-time. When a presenter begins their presentation, the design commences. When they are finished, the composition is complete. Each design is unique to the content, presenter, response of the room, and style of the graphic facilitator. The variety and complexity of the information contained in each note is a testament to the flexibility of the idea, and the talent of our graphic facilitators.

Give some indication of how successful the outcome was in the market
Across 2010 and 2011 we’ve seen remarkable results. Ogilvy Notes documented over 125 keynotes and panels, and distributed 50,000 prints. In March of 2011 alone, ogilvynotes.com had over 30,000 visitors who spent an average of 2 minutes on site. During the week of the conference there were 1,900 mentions of Ogilvy Notes on Twitter. Press coverage included Huffington Post, Think Insights with Google, TED, Mashable, CNN, FastCompany, The Guardian and BuzzFeed