One School At A Time DM, Design & Branding Never Unsanitary [image] 2 by Joe Public

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Never Unsanitary [image] 2

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Industry Public awareness
Media Direct marketing, Design & Branding
Market South Africa
Agency Joe Public
Chief Creative Officer Pepe Marais, Xolisa Dyeshana
Executive Creative Director Adam Weber, Roanna Williams
Creative Director Adam Weber
Art Director Natalie Walker
Copywriter Marjolein Rossouw
Illustrator Schutte Combrink
Released October 2017

Awards

Loeries Awards 2017
Outdoor & Out Of Home Direct Mail Silver

Credits & Description

Category: Health
Media: Integrated
Brand: Always
Product: One School at a Time
Agency: Joe Public
Geo: South Africa
Advertising Agency: Joe Public United, Johannesburg, South Africa
Group Chief Creative Officer: Pepe Marais
Executive Creative Director: Roanna Williams
Group Creative Head: Natalie Walker
Creative Director: Adam Weber
Copywriter: Marjolein Rossouw
Account Manager: Kelly Bardon
Published: December 2017
Synopsis:
Joe Public United identified that Always, South Africa’s leading feminine hygiene product, has a programme called Always Keeping Girls in School. This programme provides donations of sanitary pads, as well as empowering educational talks on feminine hygiene and puberty. Because One School at a Time is also committed to always keeping their female learners in school, we sent Always a direct mailer asking them to bring their programme to OSAAT’s Itirele-Zenzele High School in Diepsloot, Johannesburg