Samsung Design & Branding THE LONGEST WAVE CONTEST by Cheil Seoul

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Industry Software & Multimedia Productions, SaaS, Internet
Media Design & Branding
Market South Korea
Agency Cheil Seoul
Creative Director Alex Kwon
Art Director Seokjin Shin, Park Jeong Han, Taejin Lim
Copywriter Jieun Kim
Released May 2010

Credits & Description

Category: Online Digital Design
Date of First Appearance: May 31 2010
Entrant Company: CHEIL WORLDWIDE, Seoul, KOREA
Entry URL:
Creative Director: Alex Kwon (Cheil Worldwide)
Art Director: Taejin Lim (Cheil Worldwide)
Art Director: Jeong Park (Cheil Worldwide)
Art Director: Seokjin Shin (Cheil Worldwide)
Copywriter: Jieun Kim (Cheil Worldwide)
Interactive Planner: Chonghwan Bang (Cheil Worldwide)
Interactive Planner: Iwan Kim (Cheil Worldwide)
Media placement: Microsite - Internet - 31 May 2010

Describe the brief from the client
Having "Connectivity" as our key motif, expand user interaction through simple Wave games.

Describe the challenges and key objectives
Focusing on sharing content and communicating via Social Networks with its peer group.

Describe how you arrived at the final design
As a campaign for those who are into social network services, we provided a Facebook application that delivers fun factors for our target audience, to increase brand awareness that will eventually increase the traffic to our Fanpage, as well as keeping the positive attitude toward our Wave product.

Give some indication of how successful the outcome was in the market
Total achievement in 8 weeks:
- Created 277,247 waves.
- 46,891 campaign participants.
- 15,424 feeds published.
- 69,420 monthly active users.
- 48,000 Facebook Wave Fanpage fans.