CLIMALOG IDENTITY by Dialogo Design, Industria Nacional & Dialogo Design for CIDADELAS

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CLIMALOG IDENTITY

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Industry Website
Media Design & Branding
Market Brazil
Agency Dialogo Design
Agency Industria Nacional & Dialogo Design
Creative Director Rodrigo Westin, Ricardo Saint-Clair
Designer Rodrigo Westin, Ricardo Saint-Clair
Released April 2011

Credits & Description

Category: Logo Design
Advertiser: CIDADELAS
Product/Service: ONLINE WEATHER SERVICE
Agency: DIALOGO DESIGN
Date of First Appearance: Apr 18 2011
Entrant Company: DIALOGO DESIGN, Rio De Janeiro, BRAZIL
Entry URL: http://www.climalog.com.br
Creative Director/Designer: Ricardo Saint-Clair (Dialogo Design)
Creative Director/Designer: Rodrigo Westin (Dialogo Design)
Media placement: Logo - Website And Web Banners - 18 April 2011
Describe the brief from the client
With thousands of weather information services around the world using multiple plataforms (TV, radio, web, mobile), our client realised that this massive amount of data was actually overheating people’s mind. There was an opportunity for a simpler alternative model.
Describe the challenges and key objectives
To create an identity for climalog.com.br, a web weather service that focus on simplicity and co-creation of content. It shows on time the climate of the biggest cities in Brazil, and it also has a special twitter feature: with the hashtag “#climalog” users can post anything related to the current forecast, making the service more accurate, collaborative and really useful. For instance, people can report floods, traffic jams or the sunnier beach choice.
Describe how you arrived at the final design
The logo communicates instantly the continuous feed service with humour and wit. The inverted umbrella is a universal symbol, anticipating international growth. It is also a personal item, reminding us of the essential contribution of each twitter user.
Give some indication of how successful the outcome was in the market
Right now the service is sending information of the 9 biggest cities, however it is allowing twitter feeds only in Rio de Janeiro, for testing programming purposes.