Oppenheimerfunds Design & Branding GLOBALIZE YOUR THINKING by Euro Rscg New York

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Industry Banking & Financial Services, Investments
Media Design & Branding
Market United States
Agency Euro Rscg New York
Creative Director Chris D'rozario
Released August 2011

Credits & Description

Category: Illustration
Product/Service: MUTUAL FUNDS
Senior Vice President/Brand/Integrated Marketing: Phillip Parrotta (Oppenheimerfunds)
Assistant Vice President/Brand Marketing: Kirti Srikant (Oppenheimerfunds)
Account Director: Tatiana Sochruek (Euro Rscg New York)
Creative Director: Chris D'rozario (Euro Rscg New York)
Associate Art Director: Alec Vianu (Euro Rscg New York)
Senior Interactive Motion Designer: Joseph Campbell (Euro Rscg New York)
Director Of Flash: Eric Bowers (Euro Rscg New York)
Media placement: Print Ads . Newspaper & Magazine - New York Times - August 2011

Describe the brief from the client
To create a more advanced, updated version of our globe to reflect our campaign moving forward.

Describe the challenges and key objectives
To create something similar to our previous globe but with a more modern look.

Describe how you arrived at the final design
Our designers and illustrators were provided with a list of regions and countries that related to our messaging. They decided to create a new customised globe that we designed specifically to support our unique message of ‘Globalize Your Thinking’.

Give some indication of how successful the outcome was in the market
The new updated ads got an overwhelmingly positive response from client and consumers. It was received as being edgy and more futuristic.